International Business Program

Toyota has launched the first advertising campaign exclusively for the network pad Web Logs SL. Building on the technological level of the public web and the high level of users who accessed the content through the pad, discussed the subject with different advertisers and agencies and was Toyota, with HSD Hybrid Auras campaign, which released the new possibility that the site offered. As Julio Alonso said in his bog, “the affinity is not so much by the device itself, but in the early adopter profile of the public who used to read our bogs.”

According to data provided Web Logs SL, counting only the Spanish public IP received in the last month, more than 400,000 page views from the pad. Moreover, since the phone has had about 600,000 page views. And although the total traffic is much higher, this is a new environment for advertisers to make it to the readers.

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