International Business Program

2.0 Study the influence of a mark in society. Showed that although the banking sector is one sector with less sympathy for the Internet, more than that BBVA, Saba dell, Scamander capture the best picture.

As the data provided by research showing that BBVA, Saba Scamander dell and the Bank is one of the first in the list of financial institutions in Spain with the best reputation on the Internet by consumers.

While in terms of image, Box Spain, La Caixa and Bank Reverend, Bank Popular, Caja Madrid and Unicaja is the country with more critical.

If you are looking for reasons why some receive a negative note, for such cases charge a fee for service, the system is not secure or failure of savings on loans or mortgages and even mergers between banks are some of the causes of poor image on the Internet.

For banks, only 30% of them and the boxes they use the benefits of social networking to enhance their image with customers.

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