Internet Marketing and Social Networks
Many people from various industries recently paid attention to the Internet as a platform for “serious” business and marketing.
Social networking internet marketing myths
Due to this rapid growth and explosive, a good number of businesses and independent professionals have overlooked the basics of internet marketing and have trained many myths. Here I tell you that I think are the three main
1. Having web traffic is not as important
People / businesses that do not get much traffic (visitors) on their websites obviously tell you that traffic is not as important, but you must understand that traffic is what makes an online business is good or not.
While you and your business are exposed to more people the better. It is true that more important is the quality of the visits that are interested in what you have, but who said you can not have quality visits, which in turn are many?
2. The email marketing is dead
The fact that now most Internet users spend much time in social networks does not mean that there are going to sell directly.
When you signed up for YouTube, Facebook, Twitter and LinkedIn Did you do that without an email account? Are communications about your bank account you send them to Facebook or by email? Why integrate a payment gateway on your site ask for your credit card and your Twitter account or your email account?
Use an email marketing service (not just your RSS subscriptions) as Aweber for example, and have a list of opt-in emails, with whom you have a good relationship because they give useful content is the most powerful … you can take your business online.
3. No need to invest in skills because there is free information on all
The great Jim Rohn said, “Skip a meal if you must, but never do with a book.”
Not all information is freely available, do not believe the story of people who skimp on training. If you want to earn serious money, invest in yourself and your business … invest in the experience of others, do not negotiate the price of your success.
Obviously not invest in any book / course. Note that the author has own results with what he teaches, and that is key … the author must have own results with what he teaches.
The social media marketing goes far beyond having a blog, a Twitter account and Facebook page.
The social media marketing does not work “in all its glory” if not very well known internet marketing in general. Must have a proven business model, before joining social networks.
An online business must have: a good system of affiliates, search engine optimization (SEO), email marketing system, capture landing pages, generate visits, measurement conversions, video marketing, copywriting (writing effective), including other things … before you start your marketing efforts on Facebook or Twitter.