IPod and iPhone Mobile Leads
The creator of the Mac and other popular devices like the iPod and iPhone mobile leads the top of this ranking that recognizes the weight of the image of some of the largest companies in the world, and the effects it has on benefits.
Despite the challenges of the new iPhone and Reputation crisis facing the mark, experts and heads of Forbes “It will take more than a problem with receiving antenna 4 for iPhone brand Apple is affected.” The experts ranked Apple at the top of this ranking with an approximate value of your brand of 57,400 million dollars.
The heads of Forbes indicated that Apple is an example to analyze. “A brand that can survive even when its parent company stumbles, it reminds users that Apple’s sales fell 46 percent in the decade of 1990, but the brand value resisted to get the current benefits.
In the second place in this ranking is the manufacturer of SotfwareMicrosoft that on the heels of the company directed by Steve Jobs gracias a brand value of 56,600 million dollars.
Then, Coca-coca, with an approximate value of 55,400 million, ranks third in the list of most valuable brands in the world.
On a list of fifty positions and dominated by technology companies by 30 percent, two industry giants shut out the top five: IBM (43,000 million), benefiting from its “strong innovation in the sector, and Google ( 39,700 million), whose value has risen 450 percent since 2005.The following trademarks appear in this ranking are the fast food chain McDonald’s (35,900 million), the conglomerate General Electric (33,700), the signature of Marlboro (29 100), distributed by Altria and Philip Morris International, the technology Intel (28 600 ), and Finnish phone maker Nokia (27 400).
Also appear in the ranking Japanese car companies like Toyota, which occupies the eleventh place with 24,100 million dollars, despite the damage they have caused in the different brand of cars removed from the U.S. market due to safety problems that had some of their designs. It also highlights the presence of Cisco (23 900 million), telefónicaVodafone (23,500), HP (23,400), the telecom operator AT & T (22,000), BMW (19,900), Oracle (19,800), Louis Vinton (19,000), Mercedes (18 800) and Disney, which closes the first twenty posts with 18,500 million.
The list does not see any Spanish or Latin American brand though Forbes explained that its analysis was studied over a hundred companies and firms from around the world, but at least have some presence in the United States, “and that is considered a global brand should be a player “in this country.
To develop the ranking, Forbes experts studied the pre-tax profits reached different firms over the past three years and took into account other factors such as the role they play in each of their sectors.
[...] International Business Program Presenting International Business Program Information and News « IPod and iPhone Mobile Leads [...]