Advertising
In Game Advertising Online game advertisement to introduce the scenario
Increasingly, and online advertising is gaining ground over conventional advertising. In Game Advertising is introducing advertising online gaming scenarios, an attractive option for advertisers and little exploited so far.
According to most studies, both the Internet and the online gaming sector will continue double-digit growth over the coming years. A study by Price Waterhouse Coopers, points out that mobile telephony and broadband access are “key factors for the future development of the games industry market … and the games market will, in turn, key to the future of leisure and entertainment industry.”
Advertisers are still investing significant amounts of money on traditional media. However, a study by Yankee Group notes that in the second half of this decade, the mode of In Game Advertising is experiencing significant growth. Investment in advertising online gaming is expected to evolve from the current $ 300 million to 1,500 million in 2010.
According to the same study, some conclusions are:
• The in Game Advertising is the next stage of the evolution of advertising.
• Combines the best of branding with transactional elements of online advertising within the game environment.
• What technology is able to provide in this area have yet to discover.
• In the next two years developing, will focus on radio commercials and identify the leaders in this segment. Read the rest of this entry »
Toyota has launched the first Advertising
Toyota has launched the first advertising campaign exclusively for the network pad Web Logs SL. Building on the technological level of the public web and the high level of users who accessed the content through the pad, discussed the subject with different advertisers and agencies and was Toyota, with HSD Hybrid Auras campaign, which released the new possibility that the site offered. As Julio Alonso said in his bog, “the affinity is not so much by the device itself, but in the early adopter profile of the public who used to read our bogs.”
According to data provided Web Logs SL, counting only the Spanish public IP received in the last month, more than 400,000 page views from the pad. Moreover, since the phone has had about 600,000 page views. And although the total traffic is much higher, this is a new environment for advertisers to make it to the readers.