International Business Program

Buongiorno Spa, a multinational company specializing in entertainment and mobile internet services, has signed an agreement with the company Carats (Group ICBP), a leader in the credit card market, to launch a new set of payment services including TPV or virtual payment gateway, electronic purse systems (as Spay) and mobile payment solution that manages linked to your Buongiorno.

The goal of both companies is to take the lead in the European market as operators of multichannel payment services. At first, this initiative will be available only in Italy, but soon will expand to other countries such as Spain, France and Germany.

Buongiorno and CartaSi provide businesses the opportunity to offer their digital products, whether online games, online subscriptions to newspapers, electronic books, exclusive access to restricted web pages and digital content (like music or video) – via a window in your browser. From here,
Consumers can pay using credit cards accepted for online payment points, electronic wallets and even their own phone, either from a PC or mobile Internet.

This latest mobile payment system, which is responsible Buongiorno in collaboration with mobile operators, the marketing and payment of digital goods offered by merchants chosen by both companies without the consumer must have a credit card or prepaid. Service is expected to be launched in late 2010.

Carats offered an extension of your POS or online payment gateway, which used some 12,000 e-commerce sites, along with new enhancements to its e-wallet service (SiPay). Spay is an online payment system is open to everyone, even those who do not have Carats card. Allows users to make and receive payments in real time and safely.

The synergies between the skills developed in their respective markets and both companies allow Carats Buongiorno and contribute to the development of electronic commerce through innovative and competitive solution.

According to the CMT, e-commerce in Spain maintained a steady growth. In the first quarter of 2010, there were more than 23 million transactions worth almost 1,670 million Euros, 34.8% more than the same period last year.

“We are pleased to announce this partnership with Carats. Allow consumers who do not use credit cards to purchase digital goods via the Internet using an innovative method of payment through a familiar tool and extended use as mobile phone, “said Fernando Gonzalez Mesons, responsible for Buongiorno B2C business.

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