International Business Program

The progress of the marketing has been very significant for the development and growth of firms in general because it has become the way in which societies have the means to reach their customers, not only through different methods of advertising and print ads but it also has a level of idiosyncrasy that brings the buyer to create highly identified with the ideology, real and proposed functions.

These efforts right now are not only advertised in flyers outside, spectacular, flyers, etc.. Today have the opportunity to be present in the main market of the globe: the Web. is a very powerful medium because it is the place to market to companies in very limited period, customers see ads in just seconds and get all the variables they need quickly.

It allows various Internet marketing methods like Google Adwords, advertising on related websites, Search Engine Optimization, etc..

Internet marketing to increase its efficiency if you advertise more in many and many websites, but primarily it is essential that you attend the position of your main web page search engines, this way you’ll get a quick and easy access without problems to have the information needed.

Internet marketing includes the use of 4 f’s:
- Flow: the opportunities offered by a national consumer website and that gives you pleasure.
- Feature: Ease of website
- Feedback: the consumer has with the company communication
- Loyalty: Creating joint user

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