The purpose of marketing on social networks
The aim of marketing on social networks to generate revenue, but that does not happen unless people want to consume our products, so that the initial objective is to communicate and reach people, gain their trust and be part of your world.
But how to measure the effectiveness of our marketing campaigns on social networks? What could we say that all the work we are doing is on track? Consider the indicators taken into account.
Conversion cost .- What is the value of ROI? How much it is costing to sell? It is important to separate customers who come for our campaigns on social networks. For this we use Google Analytics or programs like Hootsuite to monitor our blogs.
Grow .- The campaign is important for all progressive and constant growth, what is the monthly growth is being achieved by marketing on social networks: prospects, sales, fans, dynamic of the campaign, etc.
Cost of acquiring a customer .- Many times we wonder if it is more profitable to attract customers by Social Networks that by traditional means, and to answer this question it is best to measure and assess the real cost of converting a potential customer to customer .
Keep in mind that a social networking client is started as a follower, then becomes a potential customer to finally become a customer, but the numbers change process value retention What are our campaigns?
Potential loyalty .- One thing is to turn a potential customer to customer, and one that the customer repeat purchase on several occasions, that is, do we get a frequent customer, loyal customer, and this we must also control it. To be more effective our marketing campaign on social networks will be important to divide it into small measurable actions.
Customer Cost .- Selling online does not mean that we are free to attend to customers. What delegate is the process of buying a product but not a customized service. In the purchasing process can present several problems, do we want that customer? It is important to provide the facilities so that the client feels attended. Of course, this fee is paid to employees.