Management of Sales Management
When we speak of Management Point of Sale we always think of hypermarkets and supermarkets, perhaps because it is the best example of this type of sale. But there are other outlets for other products that require specific management.
For what is ultimately a management point of sale? It is not anything but a sales methodology, is, a concrete and structured way on how to deal a sale. And that this methodology is required to be successful based on how it develops the sales process and how the decision to purchase. Outlets as diverse as a car dealership, a furniture store or a clothing store must have self-management point of sale, or in other words, must have an efficient management model to achieve their sales.
For not going to expose a theoretical case that developed for a ceramic tile industry. With the crisis the sector was falling in sales around 54% in the domestic market. We propose a strategy that while we could not increase the demand for what we had to make was to capture more sales from existing demand, implying more efficient sales process.
Is marketed through various channels, and we can understand how traditional channel what are the public facilities construction materials, kitchens and bathrooms, renovations, etc., Any setting where we can go and buy tiles except as are large areas such Leroy Merlin or Bricodepot.