International Business Program

On the basis of marketing, one variable is the price. You must have a price below or above your competitors? It is preferable to adjust the price or value of the product? Here are some tools for decision-making easier.

Pricing Strategy of Demand

these strategies are used to make an “adaptation” of the sales pipeline, or in simpler terms, to stimulate sales when there is less demand. A clear example of this strategy is the low season price. Another example of this strategy is different prices for peak hours.

Collection of Fees

The strategy of perception management refers to the price of the value that our audience expects the receiver to your product / service. When we say that value, we consider not only price, but the whole product. Use this strategy if you have a good brand and can’t justify the price of the value of your product / service.

Prize Presentation

For a new product / service is the classic strategy of exit price “, which is to put our prices below the competition, even in the net cost. This strategy should expect to capture an audience, if not this way, not “proof” of your choice. This strategy has served well, because it can be mistaken for a low price or a bad product, the opposite effect to that undertaking this strategy.

Aggressive Pricing

This strategy is technically known attack strategy, “and refers to the handle much lower prices that are able to convince a potential customer to choose alternatives. As the presentation of the strategy to use this technique requires a good plan for your product or service has a good sense of value and should not be confused with poor quality.

Corresponding Strategy

one option is to set prices according to their competitors, if they change the price, his company is also variable. This strategy is very conservative, but have several disadvantages: the price to match its competition, it must be close to the value of their product, with the exception of consumer products, this strategy tends to affect your business the long term.

Each company is different, and this makes strategies is safe. If there was competition there would be no winners, so choose the right strategy for your business is one of the key factors for a spot in the market.

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